Our Design Journey
I am buzzing at the thought of bringing your ideas to life. Working with me isn't just about 'getting the design done' - it's about building something that feels right for your brand, tells your story, and leaves a lasting impression.
Here's how the ride goes:
Discovery - Setting the Stage
Once you've filled out my contact form, I'll get in touch to arrange a 'Discovery Call and or I will send over my in-depth 'Client Questionnaire'. This is so I can dive into understanding your business, your goals, and the story behind your project. Think of it as pulling back the curtain so I can really understand what you're aiming for.
I'll ask questions to uncover your objectives, target audience and what success you are looking for. Next, I will send you a proposal with deliverables and scope. Once you're happy, I'll pop across an invoice and contract.
With that sorted - We're off!
Brand Strategy and Creative Direction
Depending on the package you chose, we may kick things off with a stategy call or deep dive email. This is where we get clear on your brand's voice, values and direction. From there, I'll explore design styles that match your strategy and create 2-3 visual moodboards to present to you.
These moodbaords will cover everything from typography and colour palettes, to textures and layouts – basically the vibe your brand will give off. You'll choose what aligns with your brand the most and that becomes the launchpad for the creation stage.
Creation
Now the fun really begins! I'll dive into sketching, brainstorming and experimenting – getting all my ideas onto paper until those golden concepts start flowing. This is where your vision and my craft meet.
I'll explore different concepts, colours and styles, always guided by the strategy we discussed and the vibe of your chosen moodboard.
My aim is to design something unique, memorable and tailored to your brand – not just another Canva template!
Showcase - The big reveal!
Once your concept is crafted, I will send across a full brand presentation for you to sink your teeth into. You'll see the entire process and the evolution of the idea, and how it all ties back to your initial strategy and our previous discussions.
You'll have two rounds of revisions included in your package to make sure everything lands just right.
Finalise and Off-boarding
With your brand identity locked in, I'll deliver the final design assets in all the formats you'll ever need, depending on your package, a Brand Guidelines document and other helpful guides to get. you and your new brand up and running.
But it doesn't end there – I belive in building ongoing relationships, not just one-off transactions.. Wheteher you need help rolling out designs, creating extra collateral or just having me on-hand for support down the line, I've got you covered!