Grilling Me Softly is a vibrant pop-up food brand blending great food with the energy of live hip-hop events. Founded on the belief that good food and good music bring people together, the brand is moving from its roots in pop-up dining into the broader restaurant and events scene.

We’re developing a visual identity that is as punchy and playful as the name itself, inspired by hip-hop culture, street art, and the communal energy of food markets. This includes a new logo system, colour palette, typography, and event branding that can flex seamlessly between the kitchen and the stage.