Bulgin Ben began life in the most unexpected of places — a friend’s hen do. An off-the-cuff illustration sketched that day quickly became a running favourite among the group. The character of “Bulgin Ben” took on a life of his own, and soon, each friend received a personalised wine bottle complete with a custom Bulgin Ben label.

To take this playful, personal idea and develop it into a fully fledged wine brand — one that balances humour and elegance, appealing to those who enjoy good wine with a side of personality.